Public relations agency in Paris for tech startups
The press is a direct growth lever for tech startups and scale-ups. Linker, a PR agency based in Paris, helps startups and scale-ups strengthen their leadership position in their tech vertical and generate coverage in the media that matters to their market across France: investors, clients, and talent.
Public Relations to appear in the media that matters
French media outlets where the startups we support have been featured







Public Relations, a strategic lever for your communication
Speaking to the media means taking back control of your startup's image and structuring its PR strategy. PR acts on four key levers in the communication of a tech scale-up.
Control your reputation in the press
We clarify your messaging, calibrate your image, and send the right signals to journalists and relevant media outlets to strengthen your credibility in the tech market.

Manage media crises and regain control
Negative buzz, internal crises, media pressure: the press can protect your scale-up's image. We frame the narrative, prepare your talking points, and secure your communication when facing the media.

Amplify your major announcements in the press
Fundraising, launches, strategic hiring, partnerships: your news deserves carefully managed visibility. We develop your angles and ensure they reach the right media outlets.

Establish your thought leadership
Public relations strengthens your market position and establishes your credibility in leading media outlets. Our PR agency refines your storytelling, angles, and messaging to make you visible and credible in the press.

Why integrate public relations into your tech company's media strategy?
A well-structured PR strategy builds trust, supports your fundraising, accelerates recruitment, and creates a lasting competitive advantage for your startup.

Strengthen your product's credibility in the media
Public relations adds weight to your startup's credibility and establishes a solid image with your prospects, partners, and the market.
Build prospect trust through the press
Media presence reassures your prospects and reduces friction in the sales cycle by strengthening your credibility.
Create a clear gap between you and your competitors with a PR strategy
By appearing in leading tech media, you distinguish yourself as a recognized voice in the market.
Amplify the reach of your public statements
Your messages circulate more widely in the media, reach new audiences, and open up new opportunities.
Master your image through public relations
A PR strategy allows you to frame your messaging and shape how the market perceives you.
The Linker method, a PR agency in Paris
Linker helps executives and marketing teams build a clear media strategy for their startup. Our method is based on a structured approach: defining the right angles, targeting relevant journalists, and generating coverage in the media that matters, in Paris and across France.
Media positioning & core messaging
We analyze your tech startup's identity and products, clarify your market positioning, and define your core messaging: funding narratives, founder storytelling, industry positioning, or employer branding to attract top talent.
Press content creation & media training
We craft press materials tailored to every announcement: funding press releases, product launch news, thought leadership articles, and talking points for your startup's spokespeople.
Journalist targeting, pitching & media distribution
We identify the right journalists and media outlets based on your goals: tech and business press for funding rounds, industry media for positioning, and HR or general news for recruitment. Personalized pitches, follow-ups, and interview scheduling managed from A to Z.
Interview management & PR performance tracking
We prepare your talking points before every interview—whether for financial, tech, or industry media—and analyze the results to refine your strategy for the next stage.
The Linker solution: the tech startup agency for Public Relations in France
With Linker, a Paris-based PR agency, get comprehensive support to build your startup's media presence and generate relevant press coverage in Paris and across France.
PR services for startups and scale-ups
Get featured in leading tech media with a clear PR strategy designed to generate coverage that actually matters.

Startups supported by Linker become industry benchmarks in the media through PR
With the help of Linker, a Paris-based PR agency, these tech companies have built their expert image within their vertical and secured coverage in the media that matters.
Their message is reaching the right media
Leading tech media outlets have highlighted their expertise. Discover the latest press coverage and media features secured for our clients.
Ready to take control of your scale-up's media presence?
Linker, a Paris-based PR agency, helps tech startup and scale-up teams build their media presence and secure coverage in top-tier media outlets, in Paris and across France.

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Why choose Linker as your PR agency?
Expertise in public relations within the tech startup ecosystem: we understand your brand, master media conventions, and have access to the journalists and outlets that matter.
Tech and startup-focused expertise
We understand the challenges your startup faces, from fundraising and product launches to recruitment and scaling. Our role is to translate who you are into a clear, credible media presence at exactly the right time.
Media-ready messaging
Whether you are raising funds, hiring top talent, launching a product, or establishing industry leadership, every stage requires a different angle. We craft the messages that trigger the results you want.
A network that opens the right doors
We are connected with the key tech, business, and industry journalists who matter. The result: your announcements reach the right media—the ones read by your investors, your recruits, and your future clients.
Media strategy built to last
We structure your communications so that every stage—fundraising, launch, or expansion—builds lasting credibility within your ecosystem.
The questions that executives and CMOs always ask
Clarity, method, pace, impact: here is what you really need to understand before you get started.
A PR agency specializing in tech startups helps technology companies structure their media presence, target journalists covering their sector, and generate press coverage that fuels their growth: investor credibility, customer acquisition, and talent attraction. In practical terms: defining editorial angles, writing press releases and op-eds, pitching journalists, managing interviews, and tracking coverage. The goal isn't to appear everywhere, but to appear where it counts for your market.
There is no single moment, but rather several stages in a startup's life where PR creates a direct impact.
This could include, for example:
- A fundraising round well-covered to boost credibility and attract new investors
- A product launch covered by the right tech media to generate qualified leads
- Industry thought leadership to establish the founder as a leading voice in their market
- a need for strengthen your credibility in the press
If your topic isn't clear yet, a public relations agency can help you build a solid, relevant editorial angle for journalists.
No. No reputable public relations agency can guarantee media coverage.
Journalists remain entirely free to make their own editorial choices.
However, we do guarantee:
- a clear and relevant editorial angle
- a structured media plan
- a precise targeting of journalists and media outlets
- a rigorous outreach to editorial teams
Our goal: to maximize your chances of securing relevant and credible press coverage that aligns with your positioning.
We prioritize tech, business, and innovation media relevant to your sector and audience: Maddyness, Les Échos Start, La Tribune, BFM Business, JDN, Forbes, Challenges, L'Usine Digitale, as well as vertical media specialized in your field: fintech, SaaS, deeptech, AI, etc.
The goal isn't to get into as many media outlets as possible, but to get into the right ones: the ones read by your investors, clients, and future employees.
The number of media hits depends primarily on the strength of your topic, the timing, and the current news cycle.
A strong announcement (funding round, study, thought leadership) can generate multiple press hits across different media outlets. Conversely, some topics require a more gradual approach to capture journalists' interest.
The role of a PR agency is to identify the most relevant angles and maximize your chances of securing coverage that boosts your visibility and credibility.
Before any activation, we always provide a realistic assessment of your subject's media potential.
A startup is ready for PR as soon as it has something interesting to say: a funding round, a launch, proven traction, a strong market vision, or exclusive data or research. If the topic isn't clearly defined yet, we help you build the editorial angle. What matters isn't the size of your startup, but the relevance of what you have to share with journalists.
We prepare a comprehensive press kit designed to make a journalist's job easier.
This press kit generally includes:
- a clear editorial angle
- the key messages to get across
- some useful figures and data
- contextual information about your startup and your tech market
- quotes from the startup founder
- actionable journalistic angles
A clear and well-structured press kit significantly increases your chances of securing media coverage.
Accelerate your startup's growth through the media
Public relations for startups and scale-ups help you appear in key tech media outlets and structure your founder voice to strengthen your credibility.
Public Relations
Boost your media visibility and secure press coverage that builds your credibility.

Media Training
Learn how to speak to tech and business media and how to structure your interviews with journalists.



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