Guides & tips to master LinkedIn and Public Relations

How to publicize a scientific breakthrough: translating without distorting, choosing the right spokesperson, targeting media by maturity stage, and navigating patent and publication constraints.

An overview of tech-specialized communication agencies in France: 10 firms compared, the criteria that distinguish a tech agency from a generalist one, and budgets by growth stage.

A tricky question is rarely an attack. Learn about the six types of difficult questions, the three-step response technique, and the four phrases you should never say.

A fundraising press release answers four questions in its first paragraph. Learn the full structure, which media outlets to target based on the amount, and which figures to keep private.

What a leader decides in the first hour carries more weight than anything they do afterward. The four-window startup crisis protocol, from H+0 to Day 7.

Tech candidates check the press before responding to a job offer. Here is how PR impacts recruitment, which types of coverage work, and the mistakes that drive candidates away.

Choosing a spokesperson depends on the topic, not the job title. Here is the decision matrix by announcement type, the three scenarios where the CEO must speak without exception, and what goes on behind the scenes.

PR campaigns rarely fail during the pitch. They fail beforehand, during preparation, or afterward, due to a lack of follow-through. Here are 10 mistakes categorized by when they occur.

PR freelancer or PR agency: real 2026 rates, what really changes between the two, and the decision-making criterion that matters more than budget.

Press coverage lives for 48 hours, then dies. Here is how to turn it into lasting visibility on LinkedIn: a 6-step method, the right timing, and the mistakes that kill your reach.

Getting your executive invited to a podcast or show doesn't happen by accident. Learn which formats to target, how to get invited, and how to turn a speaking opportunity into business impact.

A crisis management plan doesn't predict a crisis; it prevents you from having to improvise. Here is what it should contain for a startup, how to build it, and how to announce bad news.

Data PR transforms your data into a study that journalists cite. Here is why it is one of the best PR and SEO levers, and how to build a barometer even without a big budget.

A PR campaign cannot simply be duplicated from one country to another. How to structure your media relations when scaling in Europe: market differences, the market-by-market approach, and the role of LinkedIn.

Which tech trade shows and events should a French startup target in 2026, how to choose them, and most importantly, how to turn them into press coverage and LinkedIn visibility.

A media outlet has published an error or false information about your startup. How to react: right of reply, request for correction, legal action, and why legal escalation is rarely the right first move.

The brief determines the quality of your PR agency's proposal. Essential sections, how to translate your business goals into media objectives, and what agencies are really looking for.

Your media list determines your coverage more than your press release does. Here is a concrete method for tech startups to build, segment, and maintain a list of journalists.

The method for building a PR strategy that establishes your credibility: objectives, messaging, media targets, angles, scheduling, and measurement, along with the expected deliverables at each stage.

Doing PR on a startup budget: the 4 budget tiers, what you can do yourself, a 90-day plan, and when an agency becomes cost-effective.

Corporate PR for a large corporation versus startup PR: two different realities. Understand what the term entails, what startups can learn from it, and the strategy to adopt.

Public relations agency or PR agency: what’s the difference? What these agencies actually do, when to hire one, and how to choose the right one for a tech startup.

Do you need a Paris-based PR agency for your tech startup? Why location matters less than industry expertise, the real criteria for choosing, and the questions you should ask.

Which PR agency is the best in France? Our selection criteria, expected budgets, and an overview of PR agencies by sector, using tech as an example.

At what point should a tech startup invest in public relations? We cover the signs of maturity, the right timing for each growth phase, and the common timing mistakes to avoid.

Tuesday mornings, embargoes, and off-peak periods: the real rules for timing your press release to maximize media coverage in France.

AI, GEO, journalist behavior, and new media formats: what’s really changing in public relations in 2026, and what will stay the same.

The complete guide to contacting journalists effectively: the difference between a pitch and a press release, the perfect email structure, follow-up rules, LinkedIn outreach, and mistakes to never make.

How to build a 12-month PR editorial calendar: key highlights to anticipate, a concrete framework, mistakes to avoid, and the insider perspective on slow periods that no one tells you about.

Credibility, SEO, investors, recruitment, ROI, AI: the 7 real benefits of public relations for a business, with data and concrete examples.

PR agency or communications agency: what they actually do, their 4 fundamental differences, when to choose one over the other, and why the question is often framed incorrectly for tech startups.

A comprehensive definition of public relations: what it is, how it works, what it's for, and how to measure its impact. Includes concrete examples and data.

Monthly retainers, one-off projects, or independent consultants: here are the real costs of public relations in France in 2026, the factors that influence pricing, and how to evaluate ROI before you sign.

TV, radio, podcast, or print: every format has its own rules. Discover how to prepare for your media appearances based on the medium: the Linker practical guide.

Maximize the impact of your fundraising with public relations. Timing, target media, press kits: the complete guide for tech startups. Contact Linker.

Which tech media should your startup target in 2026? Les Echos, Maddyness, BFM, Frenchweb... A complete guide to securing your first press coverage.

PR or advertising: two very different levers. Discover which one to choose for your B2B tech startup — or how to combine them intelligently.

How do you create a press kit that truly interests journalists? Structure, content, format, and mistakes to avoid: the complete guide from the PR agency Linker.

LinkedIn has become the 2nd most cited source by generative AI, just behind Reddit. For executives, their profile and content are no longer just about being visible on the network, but about directly influencing ChatGPT's responses.

Do public relations really generate business? Discover how to measure the ROI of a PR campaign and which indicators to track to evaluate its real impact.

How Martech leaders use LinkedIn and PR to establish their vision, build credibility, and become industry authorities.

In the Martech world, many executives are experts but remain invisible in the media. Discover how public relations can help you become a true thought leader in your sector.

In the Martech world, many announcements go unnoticed by the media. Discover 5 common PR mistakes and learn how to build an effective PR strategy.

Earned media relies on external credibility. Discover why public relations is the most powerful lever for building lasting, strategic visibility.

Writing a press release is all about finding the right angle, structure, and timing. Here is a practical guide to creating press releases that are readable, useful, and easy for journalists to use.

Here are the concrete criteria for selecting a PR agency capable of structuring your positioning and establishing your credibility in the media.

Startup or scale-up: when should you work with a PR agency? Discover the key moments when a public relations agency becomes strategic and profitable.

The LinkedIn algorithm changed in 2025. Generic AI content, recycled hooks, and engagement pods no longer work. In 2026, LinkedIn rewards those people listen to, not those who shout. Discover the 3 rules to stay visible.

Your growth stage dictates your LinkedIn strategy. Discover how to adapt your communication to your specific challenges: credibility and fundraising for startups, recruitment and acquisition for scale-ups.

Discover how to orchestrate the CEO's LinkedIn, public relations, and media to successfully launch your scale-up product and achieve lasting results.

Your prospects are no longer searching on Google. They are asking ChatGPT and Perplexity. Discover how public relations fuels GEO and transforms your algorithmic visibility.

A PR agency does more than just media placement. It structures your narrative, prepares you for media appearances, cultivates relationships with journalists, and amplifies your press coverage to establish a lasting media presence.

How do you turn your expertise into influential media commentary? Leverage public relations and become a thought-leading executive.

How SaaS founders can use personal branding to educate their market, shorten sales cycles, and facilitate fundraising, all without slowing down growth.

How marketplace founders can use personal branding to build trust, accelerate traction, and win over investors and talent, without burning out.

How to turn your agency leader personal branding into a growth engine, without spending your evenings on it or resorting to self-promotion.

Structure clear, consistent, and credible executive communication on LinkedIn, without increasing your workload or diluting your message.

Learn how to build your personal brand from A to Z: defining your uniqueness, structuring your messaging, and practical activation on LinkedIn.

What does a personal branding agency actually do? It defines your positioning (messages, values, tone) and then actively implements it through LinkedIn and PR. Strategy + consistent content production.

Your LinkedIn personal branding is your visible professional identity: the topics you cover, the tone you use, and the values you stand for. It’s what makes people recognize you without even reading your name.

What is personal branding? It’s how you are perceived, and how to turn that positioning into tangible visibility on LinkedIn and in the media.

Personal branding is useless if it stays in a document. Discover how to turn it into a content system that works for you on LinkedIn and in the media.

We’ll guide you step-by-step through deleting your LinkedIn account. We also explain the consequences and alternatives so you don't lose all your data.

LinkedIn has changed. AI now drives the feed, visibility is dropping, and only those with clear positioning stand out. Here is how to adapt your strategy for 2026.

Public relations: just a press release for your launches, or a regular presence that positions you as an expert? The guide to choosing the right PR strategy and maximizing your media coverage.

You know LinkedIn is important, but you struggle to stay consistent. Whether it’s a lack of time, ideas, or structure, how can you move forward without spending your evenings on it?

LinkedIn is evolving: leaders, employees, and brands must embody their communication. Discover the 2025 trends, best practices, and key takeaways from Paris Creators Week.

Which formats should you post on LinkedIn in 2026? How does the algorithm work? What content actually drives engagement? This guide helps you create an effective and sustainable LinkedIn strategy to boost your visibility.

What do journalists really expect in 2025? Formats, angles, timing, mistakes to avoid… Discover how to create useful, structured, and relevant PR content to capture their attention.

When dealing with journalists, every word counts. Should you respond, stay silent, delegate, or wait? Discover how to make the right decision, master your messaging, and protect your reputation during sensitive times.

Preparing for an interview is a strategic exercise for executives. Discover how they frame their messages, anticipate sensitive questions, and manage their image in front of the media.

Improving your media presence is essential for persuading, reassuring, and strengthening your image. Discover the mistakes to avoid, key techniques, and solutions to increase your impact.

Finding the right LinkedIn agency in 2025 is essential for growing your B2B visibility, influence, and performance. Discover the different types of agencies, their areas of expertise, and how to choose the one that will truly serve your goals.

An opinion piece is a powerful tool for asserting your voice, defending a vision, and influencing public debate. Discover how to use it to strengthen your media presence.

A PR crisis can explode in minutes and damage your online reputation. Discover how to anticipate, manage, and turn a digital crisis around to protect your brand image for the long term.

Leader Advocacy transforms your executives into influential ambassadors: authentic communication that is more engaging than corporate messaging, designed to boost both visibility and credibility.

Building a strong personal brand on LinkedIn has become essential in 2025. This guide helps you structure your profile, create effective content, and attract the right opportunities.

"LinkedIn has become Instagram": photos, images, visuals, and carousels are taking up more and more space. In this article, we’re talking about images and giving you all the sizes and formats.

LinkedIn is a powerful tool for growing your visibility and expertise. This comprehensive guide explains how to create engaging content, master key formats, structure your strategy, and optimize your performance to succeed on the platform.

Personal branding has become essential for standing out. This comprehensive guide helps you define your identity, build a strong online presence, create impactful content, and develop an authentic, lasting personal brand.

The AIDA method is a powerful tool for structuring your LinkedIn posts. Attention, Interest, Desire, Action: learn how to capture your audience, maintain their engagement, and maximize the impact of every post.

The Social Selling Index (SSI) is the key indicator for measuring your influence on LinkedIn. Understand how it works, why it’s essential, and how to improve it to generate more opportunities.

Discover how to optimize your LinkedIn profile to turn it into a true opportunity generator using the TOFU-MOFU-BOFU method.

LinkedIn is more than just a social network: it’s the essential platform for boosting your career, finding clients, and increasing your visibility. Discover how to optimize your profile and use its tools like a pro.

The "best times" to post on LinkedIn vary depending on your audience. Discover the 2025 trends, mistakes to avoid, and how to identify the specific time slots that truly boost your engagement.

Your LinkedIn photo is your first impression. Discover the right dimensions, posture tips, mistakes to avoid, and tools to create a professional photo that grabs attention.

LinkedIn reactions are underrated. These emojis aren't just for show: they make it easier for your audience to engage with your posts.