How do you choose an agency for executive visibility?

A good executive visibility agency shows its method before its output. It starts by defining what the executive should stand for and which business goal that serves (sales, fundraising, hiring), then picks the channels and the cadence. An agency that quotes a number of posts in the first meeting is selling volume.

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Which business goal should executive visibility serve?

An executive's visibility is not an end in itself: it works for the company. A founder preparing a raise is not talking to the same people as a CEO who needs to hire thirty engineers. So the first question to ask any agency is: how will you connect my posts and interviews to our goals?

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Which criteria should you compare between agencies?

• Positioning work: a session on topics, convictions and audiences before anything gets written.
• The writers: their seniority, their knowledge of your sector, and how they capture your voice (regular interviews rather than a questionnaire).
• Channels: LinkedIn only, press only, or both working together.
• Time required: one hour a week with a ghostwriter or half a day of coaching makes a big difference for a busy executive.
• Metrics: inbound leads, journalist requests, job applications and sales meetings, not just impressions.
• Sign-off: who approves content before it goes live, and how fast.

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LinkedIn alone, or LinkedIn plus PR?

LinkedIn gives the executive a steady presence they control. Press coverage brings third-party validation LinkedIn cannot provide. The two reinforce each other: in Cision's 2026 State of the Media report, 62% of journalists say they use LinkedIn in their work and 33% rank it as the most useful platform. An executive who is active on LinkedIn is easier for reporters to find and quote.

A single-channel agency can be enough at first. If your goal includes credibility with investors or enterprise buyers, check how the agency works with journalists, or who it partners with.

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Which red flags should you watch for?

Follower-count promises, generic content any executive could have signed, no monthly review of results, and a contact person who changes every quarter.

To go further, our article on what a personal branding agency does compares the different types of agencies. Linker, a Paris-based PR and LinkedIn agency, sets out its own approach on its LinkedIn agency page for startup founders.