MuchBetter.ai is the French leader in AI-powered sales training. The platform offers realistic AI conversational simulations to train and coach sales teams (SDRs, AEs, managers) at scale. More than 100 teams from major corporations (La Poste, Schneider Electric, AXA, Bouygues Telecom...) already trust the solution.
Looking for new horizons, Julien Heissat, CEO and co-founder, was preparing to raise funds to accelerate MuchBetter.ai's growth. Faced with this major strategic challenge, the company needed to turn this key moment into a lever for visibility, credibility, and business opportunities.
To achieve this, a combined LinkedIn and PR strategy was essential to synchronize the funding round with widespread media coverage.
Support objectives
Manage Julien's messaging surrounding the fundraising to generate:
- Increased brand awareness among decision-makers and the ecosystem
- Strengthened executive credibility in the fields of AI and sales training
- Qualified business opportunities stemming from established visibility and legitimacy
The Linker playbook in 3 pillars
1. Define an authentic executive positioning
- Strategic coaching on Julien's positioning: growth, AI, and innovation in sales training
- Defining content pillars around fundraising and company vision
2. Deploy an impactful LinkedIn presence synchronized with the funding round
- LinkedIn ghostwriting : writing 2 posts per week coached and optimized
- Content aligned with key milestones: funding announcement, major growth moments
- Sparking conversations around AI and sales challenges
3. Generate massive media coverage around the funding round
- Management and coordination of media relations surrounding the announcement and positioning
- Outreach to journalists for exclusive interviews and op-eds
- Synchronizing media highlights with LinkedIn announcements
The results
After just 3 months, the coordinated LinkedIn and media relations strategy transformed the funding round into a driver for growth and credibility:
- 10+ qualified media placements related to the fundraising
- 2 LinkedIn posts with 300+ likes, validating community engagement around the announcement and the CEO
- Coverage in recognized publications : BFM Business, Forbes, JDN, Rhmatin,...
- Strengthened executive credibility among decision-makers and the ecosystem
- Generation of qualified business signals : partners, prospective clients, and talent attracted by the momentum
- Successful €4M funding round with Educapital, Antler, Astorya, and business angels
By synchronizing this PR & LinkedIn strategy with the funding round, MuchBetter.ai turned a key milestone into a strategic opportunity for amplification, establishing Julien as a prominent voice in French AI leadership and strengthening Muchbetter.ai’s standing among business decision-makers and the startup ecosystem.
