Who is Orange Business
Orange Business is the B2B division of the Orange Group, a European leader in communication and technology services for businesses.
The objective of our partnership
Deploy a personalized and coordinated thought leadership strategy for 8 of the group's executives, building an impactful LinkedIn presence capable of driving massive engagement within the ecosystem.
The 3-pillar Linker playbook
1. LinkedIn coaching and strategic positioning for each leader
- Personalized strategic coaching for each of the 8 executives
- Defining messaging angles tailored to each profile and area of expertise
- Priority topics and themes aligned with the Orange Business strategy
2. LinkedIn ghostwriting and content creation at scale
- Writing LinkedIn posts for the 8 leaders
- Varied formats : thought leadership, insights, op-eds, and experience sharing
- Coordinated editorial calendar to maintain a consistent cadence and build collective momentum
- Writing monthly op-eds newsletter style
- Custom visual assets to accompany publications
3. Active community management and amplification
- Driving conversations : responding to comments and engaging with followers
- Moderation and engagement to turn reactions into high-quality conversations
- Comprehensive and active participation from the 8 leaders in the media initiative
The results achieved
In 1.5 years, the coordinated leadership strategy generated unprecedented visibility and engagement:
- +100k impressions per month for each CDIR/EXCOM leader
- Engagement increased 5-fold : from an average of 30 to 150 reactions per post
- 8 established leaders with an impactful and coordinated LinkedIn presence
- Program deployed internally across both groups: Orange Business Services and Orange Business Markets
- Varied formats and specific editorial lines for each leader
- Comprehensive and active participation transformed into a sustainable approach
