Abby is the leading SaaS platform for invoicing and accounting for freelancers in France. With over 100,000 entrepreneurs using the solution, Abby simplifies their administrative management and allows them to focus on what matters: growing their business.
Faced with a growing electronic invoicing market and the need to establish itself as a credible and visible player, Abby needed an ambitious public relations strategy to strengthen its position and legitimacy among professionals and the media.
Support objectives
Our PR agency supported Abby in establishing its legitimacy as a credible and visible player in the market for electronic invoicing platforms by generating high-quality media coverage that positions the company as an essential expert for freelancers and SMEs.
The Linker playbook in 3 pillars
1. Structuring the narrative and market messaging
- Structuring market messaging : electronic invoicing, regulatory challenges, and impacts on SMEs and freelancers
- Defining credibility angles : technical expertise, compliance, and anticipating change
- Coordinating executive communications to ensure consistency and authenticity
2. Generating high-quality media coverage
- Direct journalist outreach : exclusive interviews, expert op-eds, strategic quotes
- Writing & distribution of press releases for key announcements
- Managing media relations for the firm and the association to amplify reach
3. Create educational resources and position expertise
- Creation and distribution of educational press kits for newsrooms
- In-depth articles explaining the challenges of electronic invoicing
- Validating credibility for Abby with the media and the ecosystem
The results
After just 3 months :
- +15 qualified media mentions
- 2 executive interviews
- 2 expert opinion pieces
- 12 in-depth articles on electronic invoicing
- Coverage in prestigious publications : Times, CFNews, FinYear, Médiacom, La Gazette...
- Abby positioned as a credible and visible market player
Through this PR strategy, Abby has strengthened its legitimacy and positioning as an essential partner for freelancers and SMEs.
