Context
Thibault Flichy is the director of TotalEnergies On, a program based at STATION F (Paris). TotalEnergies On aims to identify and support startups developing innovative digital solutions for the electricity sector, particularly in the fields of renewable energy production, storage, and decentralized energy management.
The goal of the engagement
Build a strategic LinkedIn presence for Thibault to generate visibility for TotalEnergies On and attract qualified startup applications to the incubator.
The Linker approach in 3 pillars
1. Strategic LinkedIn coaching and positioning
- Defining your positioning as Thibault, a leader in energy innovation
- Strategic coaching on public speaking for the entrepreneurial ecosystem
- Defining your editorial line within a political context
2. Developing an impactful LinkedIn presence
- LinkedIn advice to optimize visibility and engagement
- Structuring content and key themes
- Posting cadence and strategy
3. Generating momentum with start-ups
- Profile optimization to attract qualified applicants
- Positioning strategy from TotalEnergies On through a personal presence
- Engagement with the entrepreneurial and startup ecosystem
The results achieved
After just 3 months, LinkedIn coaching transformed Thibault's visibility and impact:
- +245,000 impressions
- 22 posts published on a consistent schedule
- +500 followers over the period
- +30 startup applications received for the TotalEnergies On incubator
- Consolidated editorial line within a political context
- Established positioning as a leader in energy innovation and entrepreneurship
Thanks to LinkedIn coaching, Thibault has built an impactful presence capable of generating qualified applications and positioning TotalEnergies On as a key player in accelerating digital energy solutions.
