Context
Julien Pottier is the CEO ofArkée, an agency specializing in SEO and digital marketing.
The goal of the coaching
Build an impactful LinkedIn presence for Julien from scratch to become an SEO authority and generate qualified leads in just 6 months.
The 3-pillar Linker playbook
1. Define a 3-pillar editorial strategy
- TOFU (Top of the Funnel) : Arkée news + entrepreneurship
- MOFU (Middle of the Funnel) : News, tips, and SEO/AI guides
- BOFU (Bottom of the Funnel) : Client case studies
2. LinkedIn Ghostwriting
- Writing 67 posts optimized for LinkedIn over 6 months
- Varied formats aligned with the 3 content pillars
- Strategic coaching on public speaking and positioning
- Editorial calendar structured and consistent
3. Optimization and reach amplification
- LinkedIn advice to maximize engagement and visibility
- Performance tracking and continuous content optimization
- Adapting angles based on results and top-performing posts
The results achieved
After just 6 months of LinkedIn support, the ghostwriting and editorial strategy transformed Julien's LinkedIn presence:
- 500k views generated in 6 months
- 67 posts published with a consistent and strategic cadence
- 3,476% growth : from 14,413 to 515,464 views
- Average reach of 7.7k impressions per post
- Cumulative reach of 515k impressions
- 1 post went viral with +120k reach, validating the impact of the content
- Top 3 best posts : 119,277 impressions | 30,080 impressions | 19,299 impressions
- 12th place in the Favikon SEO ranking, establishing Julien as an industry leader
- Qualified lead generation through established visibility and credibility
Thanks to this structured editorial strategy and consistent ghostwriting, Julien established himself in 6 months as a key figure in SEO and digital marketing on LinkedIn, transforming a non-existent presence into a strategic lever for acquisition and positioning.
