Who are Vincent Chabbert & Tut Tut
Vincent Chabbert is the founder of Tut Tut, a French startup and pioneer in collaborative delivery, created in 2021 and based in Avignon. The concept, often summarized as the "BlaBlaCar for parcels," is simple and disruptive: individuals deliver packages for their neighbors during their daily commutes, thereby avoiding empty trips and reinventing last-mile delivery.
Working with major retailers like Carrefour, Leclerc, Intermarché, and Auchan, and relying on a community of private co-transporters, Tut Tut has quickly established itself as a key player in sustainable and collaborative logistics in France. To support its rapid growth and strengthen its brand awareness among mainstream media, the startup partnered with Linker to structure and deploy its public relationsstrategy.
The objective of the engagement
Deploy a 4-month public relations strategy to position Tut Tut as the go-to player for collaborative delivery in France, with clear goals: 1 press release per month, 1 op-ed per month, 1 to 2 interviews per month depending on opportunities, and between 1 and 5 targeted mentions based on announcements.
The 3-pillar Linker playbook
Pillar 1: Writing and distributing press releases
Drafted and distributed 8 press releases over 4 months, doubling the initial target. Strategically targeted journalists specializing in tech, logistics, e-commerce, and the sharing economy. Sent announcements and interview pitches to targeted journalists to maximize coverage for every release.
Pillar 2: Placing op-eds and generating interviews
Drafting opinion pieces to position Vincent Chabbert as a thought leader in collaborative delivery and sustainable logistics. Active outreach to major national media outlets: Europe 1, BFMTV, and other key publications. Op-ed currently being placed in Les Échos (Le Cercle section) to establish Tut Tut as a key player in French collaborative delivery.
Pillar 3: Structuring a B2C and B2B PR strategy
Dual editorial approach: B2C focused on user testimonials and societal and environmental impact, B2B focused on operational gains, sustainable logistics, and strategic partnerships. Structured the announcement calendar to anticipate journalists' needs and adapt to their editorial schedules.
Results achieved in 4 months
5,725,430 people reached through media coverage during the period. 8 press releases distributed, double the initial target. 6 mentions secured in targeted media. 2 interviews in top-tier national media: Europe 1 and BFMTV. Tut Tut positioned as the French benchmark for collaborative delivery among journalists specializing in tech, logistics, and the economy.
