About Axonaut
Axonaut is a French scale-up that has developed an all-in-one management software for small and medium-sized businesses: CRM, invoicing, accounting, cash flow, inventory, and HR management, all in a single, 100% French, secure tool hosted in France. With over 189,000 users and a 4.7/5 rating on Trustpilot, Axonaut has established itself as a key player in the French business management SaaS market.
To support their growth and strengthen their presence in the French entrepreneurial ecosystem, Axonaut partnered with Linker to structure the LinkedIn presence of 3 key team members: their Partnerships Manager, Communications Manager, and UX Designer—each with a very different profile, target audience, and level of LinkedIn maturity.
The goal of our partnership
Deploy a strategy of LinkedIn ghostwriting, coaching , and coordinated community management for the 3 Axonaut profiles, with two clear ambitions:
- Quantitatively: generate between 150k and 300k impressions over 3 months, double profile visits, reach an SSI score of 60+ on all 3 accounts, and grow from 4,700 to over 6,000 followers.
- Qualitatively: establish Axonaut's expertise with clients and prospects to generate leads, and become the most visible SaaS company in its sector on LinkedIn.
The Linker playbook in 3 pillars
1. LinkedIn profile audit and optimization
- Individual branding workshops to structure the positioning of each profile
- Full profile optimization to maximize SSI scores and search visibility
- Defining specific editorial lines for each leader based on their target audience: entrepreneurs and partners for Paul, communications/marketing profiles for Léna, and designers and founders for Rémy
2. Coached LinkedIn ghostwriting and active community management
- Coached and optimized LinkedIn posts for each profile, written by our agency's senior ghostwriters LinkedIn agency
- Sustained publishing cadence: 14 posts published for Paul, 16 for Léna, and 12 for Rémy over the first 2 months
- Strategic community management: targeted interactions with key profiles (CEOs, founders, Partnership Managers, Heads of Communication, UX designers)
- Active engagement to turn posts into qualified conversations and grow the organic audience
3. Performance tracking and continuous adjustments
- Regular reporting with metric analysis by profile (impressions, profile views, SSI, followers)
- Editorial adjustments based on the performance of each post
- Optimizing deliverability and CM strategies to improve engagement and organic reach
Results after 2 months
In just 2 months, Linker's coordinated LinkedIn strategy transformed the visibility of 3 Axonaut profiles:
Paul Dechazeaux, Partnerships:
- 33,945 impressions (15,039 in the 1st month → 18,906 in the 2nd, showing steady growth)
- +609 followers (3,732 total)
- SSI score: 73 (+12 points)
- Profile visits ×2.1 (350 visits/month)
- 111 comments and 424 likes generated through community management
Léna B., Communications Manager:
- 36,352 impressions (14,576 in the 1st month → 21,776 in the 2nd, strong acceleration)
- +346 followers (1,556 total)
- SSI score: 61 (+10 points)
- Profile visits ×4.4 (235 visits/month)
- Average of 50 comments per month on her posts, 129 comments and 372 likes via CM
Rémy Pillot, UX Designer & Graphic Designer:
- 15,153 impressions (6,486 in the 1st month → 8,667 in the 2nd, showing growth)
- +269 followers (660 total, starting from near zero)
- SSI score: 61 (+11 points)
- Profile visits up 5.7x (171 visits/month: the highest growth of the trio)
- 126 comments and 371 likes generated via community management
Overall, the 3 Axonaut profiles reached a combined total of 5,557 followers, an increase of +19% over the period, making Axonaut an increasingly visible and credible brand on LinkedIn within the French small business and startup ecosystem.
