Who are Vincent Moindrot & Carlili
Vincent Moindrot is the founder and CEO of Carlili, a Parisian startup pioneering home-delivered car rentals. Founded in 2016, Carlili offers a seamless, frictionless alternative to car ownership: booking in just a few clicks, with the vehicle delivered to and picked up from the address of your choice. With over 70,000 loyal customers, primarily in the Île-de-France region, Carlili has established itself as an innovative player in urban mobility, at the intersection of tech and the sharing economy.
A serial entrepreneur active in the French startup ecosystem, Vincent already had a significant LinkedIn audience (7,000+ followers) but struggled to generate engagement and visibility that matched his professional standing. He turned to Linker to structure his messaging and maximize his impact on LinkedIn.
The goal of the coaching
Coaching Vincent to structure and amplify his LinkedIn presence, with clear objectives from the very first month:
- Exceed 20,000 impressions per month
- Improve his SSI score from 54 to 56+
- Develop a TOFU editorial strategy to maximize organic visibility
The Linker playbook in 3 pillars
1. Define a targeted editorial strategy
- Identify content pillars: prioritize TOFU to maximize reach and gain visibility with new audiences
- Position Vincent as a leading entrepreneur in urban mobility and the sharing economy
- Define an editorial line aligned with his growth ambitions and reputation within the French startup ecosystem
- Strategic coaching by our LinkedIn agency on messaging, formatting, and posting cadence
- Optimize LinkedIn profile to improve Social Selling Index (SSI) and search visibility
- Content advice: preferred formats, angles for discussion, and posting timing
3. Network activation and engagement generation
- Connection strategy: increase qualified LinkedIn connection requests to expand the audience
- DM engagement with partners and key profiles in the entrepreneurial ecosystem
- Community management to turn visibility into qualified conversations
Results achieved from the very first month
From the first month of support, results exceeded the set targets:
- 32,043 impressions generated, a 9.7x increase compared to the previous period (3,300 impressions): the 20,000 target was easily surpassed
- 300 profile visits reached: target met
- SSI score: 61 (vs 54 before): +7 points in one month, target exceeded
- 7,272 followers (+109 over the period)
- Qualified leads generated via DM: partners and key profiles in the ecosystem
- 4 posts published during the period, with visibility multiplied by nearly 10
