Chaouki is toNancy's entrepreneurial scene what Place Stanislas is to the city: a landmark. Founder of Place to B and ALEO, he has spent years helping companies grow, starting with personalized communication and marketing through NANCOMCY and ALEO. He has added another string to his bow with this year's launch of Place to B, an essential network for independent B2B sales professionals.
Coaching objectives
Chaouki loves turning every challenge into an opportunity, and LinkedIn was one of them.
He wanted to position himself as a thought leader in his field, increase his visibility and expand his network. His goal was clear: amplify his content creation to boost his agencies' brand awareness and recruitment efforts.
The 3-pillar Linker playbook
- A content strategy featuring 2 posts per week on the following topics:
- Chaouki’s professional journey and business insights to develop his thought leadership.
- The B2B services market and marketing for small and medium-sized businesses to establish his expertise.
- Creating a buzz with a PR stunt aligned with the company's values: this was the idea behind the Linker House, a charity event hosted by LinkedIn content creators and sponsored by ALEO.
- Achieving the hardest part: getting Chaouki’s employees involved in the content creation process.
The results
- +40% increase in job applications via LinkedIn
- +800k impressions generated in one year
- Multiple leads generated during the engagement
- +5 employees posting content regularly
- Partners, clients, and an entire ecosystem that recognizes it
