Chloé, CEO / COO of Femmes Business Angels, passionately and determinedly embodies the cause of female investment in France and Europe through a strong business presence, both online and in person.
Committed to female entrepreneurship and gender equality in business, she tackles these topics in her posts with no taboos and no sugarcoating!
Coaching objective
The main objective of this strategy is to grow Chloé's audience and strengthen her thought leadership on LinkedIn.
We implemented a varied content strategy (posts, carousels, and videos) to inspire and educate on female investment, while developing an editorial line consistent with FBA's mission, sometimes addressing "sensitive" topics that shouldn't be sensitive at all.
The 3-pillar Linker playbook
- Promoting female entrepreneurship: Sharing inspiring journeys and lessons learned to encourage and motivate our audience.
- Exploring female investment and social issues: Addressing themes of feminism and change-making initiatives to raise awareness and engage our community
- Diversifying content formats: Using impactful articles, dynamic videos, and engaging posts to capture attention and stimulate interaction
The results
- Media appearances in the Tudigo newsletter, and the Cash Confidence, Libre et Indépendante, Grin to Green, and Outdoor Minds podcasts
- " Top Voice " badge in the "Top Strategy Voice" category.
- From 2,400 to 6,400 followers YoY
- 788,000 impressions generated in one year
