Linker: the communications and acquisition arm of the Coudac Group

Since joining the Coudac Group, we have been supporting all entities with their acquisition and communications development. From partners to the entire Coudac team through coaching, challenges, and ongoing support: Linker is more than ever the #1 partner for the B2B Group the most visible in France on social media and beyond. (The opposite would be concerning, we admit…)

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Support objectives

Theobjective is twofold:

1. Support the Group's executives to develop their personal branding on LinkedIn, drive acquisition for their business units, and build credibility through public relations
2. Maintain our visibility on LinkedIn thanks to posts from over 50 people every month

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The Linker playbook in 3 pillars

To become the company with the most viewed LinkedIn posts in 2023, here is what we implemented:

1. 1 LinkedIn challenge once a quarter for all employees
2. 1 weekly coaching for the Group's partners
3. Prospecting management and outbound for all 5 Business Units
4. Public relations management for the entire Group

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The results

And here are the results:

• 25M impressions on LinkedIn, 1% of total LinkedIn France reach.
• +350 leads generated on LinkedIn
• A profile, Théo Lion, who is among the top 3 national B2B references on LinkedIn
• The development of the #1 acquisition channel for the entire Coudac Group (+350 leads)
• The recruitment of 80% of our employees via LinkedIn thanks to brand awareness