A travel industry veteran for over 20 years, JPN stands out with his signature punchy style—most notably on the TV show *Qui Veut Être Mon Associé?* (M6), where he has appeared as an investor for several seasons. He is also a committed entrepreneur dedicated to developing more responsible, positive, and joyful tourism.
Coaching objectives
The sole focus of this strategy is growing the audience and thought leadership of Jean-Pierre. We focused on LinkedIn, creating varied content (posts, carousels, and videos) to promote best practices for responsible tourism and leveraging influence to develop an editorial voice that bridges his roles as both entrepreneur and investor.
The secret? A relationship built on co-creation: we propose topics and draft the content, and he adds the "Nadir Touch."
The Linker playbook in 3 pillars
- Accelerate and diversify content to increase the impact of Jean-Pierre and FairMoove’s various initiatives.
- Promoting responsible tourism and its best practices, highlighting the potential for more conscious and sustainable tourism.
- Leveraging QVEMA to skyrocket account growth
The results
From the very beginning, we knew Shark Tank, besides being a trending topic, would be an intense period. Every night, we were on WhatsApp with Jean-Pierre to discuss the episode airing and publish a post the very next morning!
Between February and April, we also doubled the number of posts , allowing content dedicated to more responsible tourism to jump on the hype train.
- From 30,000 to over 100,000 followers in 1 year
- +6 million impressions generated over the period
- #2 in the Favikon rankings for the Tourism category.
- €600k raised through the QVEMA Investment Club
