In 2022, we worked with Frichti on a major launch with a key objective: to build the company's visibility on LinkedIn for at least 6 months to announce the launch of the canteen 2.0 in France and the BENELUX. This strategy coincided with the launch of new cities at the time, such as Nantes, and the arrival of the Frichti brand in supermarkets.
Project objectives
The goal is threefold:
- Build brand awareness from CEO Julia Bijaoui's account regarding thought leadership positions
- Develop the visibility of leaders toembody launches
- Become the go-to business food account on LinkedIn
The Linker playbook in 3 pillars
Key points of the strategy implemented by Linker:
- Leverage Julia Bijaoui's account, CEO, to embody the brand and set the pace for the company's overall communication
- Coach each leader for their launch (brand, city, new feature, announcement) with 1 key post
- Activate viral mechanics on the company account (giveaways, contests) to grow our B2B brand awareness
The results
After just 6 months, the mission is accomplished:
- A CEO who embodies the brand with posts reaching over 1,300 likes
- The #1 company page in the food industry on LinkedIn
- Employees reaching over 50k impressions in 6 months to share the latest news
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