10+ press mentions and 1M+ LinkedIn impressions in 3 months for a foodtech startup

Since May 2021, Valérie and Florent have founded Fruggies, a startup revolutionizing daily fruit and vegetable consumption through cutting-edge technology: freeze-drying.

Their products? Freeze-dried fruit and vegetable blends that retain all their nutritional benefits: fiber, vitamins, minerals, and essential nutrients. One Fruggies pouch is 200 grams of fruit and/or vegetables ready in just 30 seconds, with no added sugar or artificial colors, made in France, and certified organic.

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In three years, the brand has won over a growing audience: more than 100,000 satisfied customers in Europe and a notable appearance on "Qui Veut Être Mon Associé?" in 2023. But for accelerate visibility and establish the brand as a benchmark in foodtech, Fruggies needed an ambitious communication and public relations strategy.

That is where Linker, a PR agency in Paris, comes in.

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Support objectives

Develop visibility and credibility for Fruggies through high-quality media coverage and a strong online presence. Establish the founders as innovative entrepreneurs and position the brand as a key player in nutrition and wellness.

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The 3-pillar Linker playbook

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1. Media outreach

• Requests for exclusive interviews with Valérie and Florent
• Publishing op-eds in strategic publications
• Drafting and distributing press releases for key announcements

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2. Structuring and amplifying the narrative

• Creating a comprehensive press kit for editorial teams (Forbes)
• Managing communication surrounding the appearance on QVEMA in 2023
• Developing a compelling narrative centered on innovation in freeze-drying

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3. Building a direct presence with the audience

• LinkedIn ghostwriting for the two founders, Valérie and Florent
• Sharing expertise, behind-the-scenes insights, and entrepreneurial values
• Creating diverse content to grow the audience and boost engagement
• Building a engaged community

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The results

After just 3 months, the combined strategy of press relations and LinkedIn presence delivered remarkable results:

• +10 press mentions : Coverage and features in leading publications such as QVEMA, Forbes, and LSA
• +1 million impressions on LinkedIn, positioning Fruggies and its founders at the heart of the conversation on food innovation
• Enhanced credibility with journalists, investors, and the entrepreneurial community
• A strong presence for the founders as inspiring voices in French foodtech

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Thanks to this support, Fruggies has transformed its local visibility into media and digital influence, supporting its growth and its ambition to establish freeze-drying as the obvious solution for consuming more fruits and vegetables every day.