About Alexandre Berriche & Fleet
Fleet is a French scale-up specializing in IT equipment leasing for businesses. The platform simplifies the procurement, management, and renewal of computers through a turnkey subscription model. Alexandre Berriche, its founder and CEO, embodies Fleet's vision and ambition: to build a hyper-growth company that is both rigorous and focused.
The goal of our partnership
In 2022, Alexandre reached out to Linker to structure his LinkedIn presence. The challenge: to position the founder of Fleet as a key voice in the Tech/IT sector, while supporting the company's major growth milestones, including revenue announcements, product launches, and market insights.
The 3-pillar Linker playbook
1. Define an authentic and impactful founder positioning
- Identifying key themes for Alexandre’s voice: hyper-growth, bootstrapping, product focus, and entrepreneurial vision
- Editorial strategy built around three content types: business announcements, product launches, and thought leadership
- Building a consistent and recognizable executive voice within the French Tech/IT ecosystem
2. LinkedIn ghostwriting: supporting every key moment for Fleet
- Amplifying Fleet's key milestones: MRR growth, product redesign, catalog expansion, and strategic hiring
- Taking a stand on major entrepreneurial issues (focus vs. expansion, bootstrapping, growth trade-offs) to establish Alexandre as a thought leader in the French startup and scale-up ecosystem
3. Maximizing engagement and reach on LinkedIn
- Optimizing every post to maximize organic reach
- Engaging formats: storytelling, experience sharing, and contextualized business announcements
- Activating the community to generate qualified interactions with decision-makers and the Tech ecosystem
The results
The LinkedIn ghostwriting strategy transformed Alexandre's profile into a powerful visibility engine for Fleet:
- 300 average interactions per post, confirming strong community engagement
- Tens of thousands of impressions per post
- High-impact mixed content: business announcements, product launches, and thought leadership
- Alexandre established as a leading voice in the French Tech/IT and entrepreneurship sector
