How Linker turned Lorenzo Castro into a leading voice in global AI tooling

LinkedIn Ghostwriting
LinkedIn Coaching
Public Relations
Media Training
Lorenzo Castro
CEO at Railblocks | Internal AI tools for startups and VCs

Geoff Charles, CPO at Ramp, told his entire company they would become the most productive organization in the world. The first thing he did was to dismantle the way the team thought about internal tools. Geoff leads product, data, AI and everything that touches how 800+ people work internally. Before Ramp, he spent a decade in financial services - from advising Fortune 100 companies to scaling credit products to millions of consumers. Today he runs what are probably the most advanced AI-native operations in the tech industry. The results are staggering - 6,300% increase in AI usage, 1,500+ internal apps shipped in six weeks by 800+ builders including non-engineers. Geoff treats internal tooling as infrastructure, not overhead. When Ramp needed everyone to work with AI, his team built Glass - their own internal AI operating system, connected to every system the company uses. It's a custom workspace with persistent memory & reusable skills shared across teams. People who never wrote a line of code are now shipping directly to the production codebase, querying databases in plain language, and cutting research cycles from days to minutes. Geoff's bet is simple: an agent is only as good as the system it operates in. Build the right foundation, and the leverage becomes unlimited. Skip it, and AI becomes just another tool people use occasionally. He also said something that has stayed with me: a short shelf life for internal tools is healthy. It means the system is evolving faster than it can calcify. That's the exact opposite of how most companies think. They treat their tooling as a sunk cost and something to maintain. Ramp treats it as a living asset - one that compounds.

icon share
150
30
comments
Lorenzo Castro
CEO at Railblocks | Internal AI tools for startups and VCs

The CEO of Shopify spent his evenings last month optimizing 20 years of legacy code with an AI agent. That detail is more significant than it looks. Tobi Lütke is a German developer who moved to Canada in 2002 with one goal: sell snowboards online. He looked at every e-commerce solution available and found them all inadequate. So he did what any frustrated developer does when the tools fall short - he built his own, in a matter of months. Other merchants started asking to use it. The snowboard business became the side project. Shopify launched in 2006 as the accidental byproduct of a developer who refused to work around bad software. Then Shopify scaled. Thousands of employees, layers of executives, board meetings, press cycles, investor calls. Tobi became a CEO. His calendar filled up with the things CEO calendars fill up with. There was no longer a point in him being in the codebase - the company had hundreds of engineers for that. Founder mode gave way to executive mode, as it does at every company that grows past a certain size. Last month, Tobi ran 120 automated experiments on Shopify's core infrastructure - after hours, on his own time. The result was a 53% performance improvement. The CEO of a public company, back in the codebase, shipping again. AI is giving founders back something scaling took away from them: the ability to stay close to the product without it consuming their entire calendar. My opinion is that it is exciting for the quality of what these companies ship. A founder who still feels the product is a different kind of leader than one who only reads reports about it. But it's going to require real organizational adaptation. More horizontal structures and fewer layers between decisions and execution. Some of those layers exist precisely because the founder couldn't do this before. That changes now.

icon share
151
19
comments

Who is Railblocks

Railblocks is a US-based AI studio that builds custom internal tools, AI agents, and operating systems for the world's most ambitious startups and venture capital firms. Their value proposition is simple yet sharp: generic SaaS tools don't scale. Railblocks builds systems where data, context, and agents share a common foundation, ensuring that every tool amplifies the others.

Their clients include Lovable, a16z, Mercury, and Paradigm. The team operates fully remotely, integrating directly into their clients' operations as an internal extension, and works on long-term monthly retainer contracts. The result: near-zero churn and sustained organic growth.

At the helm of Railblocks is CEO and co-founder Lorenzo Castro, based in the United States and a graduate of Queen Mary University of London.

The goal of the partnership

Lorenzo Castro had a rare and defensible positioning at the intersection of ops engineering, AI, and the startup/VC world, but his LinkedIn presence did not yet reflect this authority. The challenge: transform his founder voice into a channel for acquisition and credibility with a very specific ICP: ops leaders, CTOs, and COOs of high-growth startups.

Linker stepped in to structure a LinkedIn ghostwriting strategy in English, designed to reach an international tech audience.

The 3-pillar Linker Playbook

1. Anchoring the positioning in a clear editorial territory: internal tooling as infrastructure

Lorenzo’s editorial stance isn't to talk about Railblocks, but to talk about the subject that obsesses his clients: how the world's best companies think about their internal tools. Every post starts with a strong conviction: internal tools aren't overhead; they are infrastructure. The posts illustrate this with real, verifiable cases (Ramp, Shopify, etc.), positioning Lorenzo as a thought leader in the field rather than a salesperson.

2. Using tech leader storytelling as a vehicle for insight

The signature format developed with Linker relies on a three-part structure: an anecdote about a benchmark CEO or CPO (Geoff Charles at Ramp, Tobi Lütke at Shopify), a counter-intuitive insight into how the best operators work, and a conclusion that ties back to the Railblocks vision without ever explicitly selling. This format creates immediate value for the reader while reinforcing Lorenzo’s business thesis.

3. Optimize every post for high-quality engagement

Posts are crafted to trigger reactions from the exact ICP: founders, ops leaders, and investors. The English language, direct and factual tone, and references to the most respected players in tech (a16z, Ramp, Shopify) create a strong signal of credibility for this demanding international audience.

The results

The posts produced as part of the Linker program quickly broke through to the target audience:

  • Post about Geoff Charles (CPO at Ramp): 150 reactions · 30 comments · 3 reposts
  • Post about Tobi Lütke (CEO at Shopify): 151 reactions · 19 comments · 7 reposts

Beyond individual post metrics, the program enabled Lorenzo to publish consistently and coherently—a strong signal on LinkedIn that Sales Navigator explicitly identifies ("Lorenzo has posted content in the last 30 days"). His cover page has become a full-fledged conversion asset: "Your internal tools on AI rails" with the Lovable, a16z, Mercury, and Paradigm logos as immediate social proof.

Lorenzo Castro is now a recognized voice in the AI tooling ecosystem, exactly where his ideal clients read LinkedIn.

Go from invisible to essential in your market

Your expertise deserves to be visible, credible, and shared—on LinkedIn and in the media.

Linker - parutions média - faites passer votre entreprise dans la presse
icon confirmation rendez-vous white