Over 100 press mentions for Paris Creator Week 2024

Paris Creator Week has established itself as the flagship event for the creative ecosystem and digital talent.

Bringing together content creators, brands, agencies, and platforms, this event celebrates new forms of expression, engagement, and collaboration in thesocial media era.

More than just a gathering, it is a showcase for trends, a stage for emerging talent, and a catalyst for partnerships between influencers and brands.

At the heart of this momentum, public relations play a strategic role by ensuring targeted media coverage, orchestrating the narrative around the event, and highlighting key moments such as speakers or exclusive launches…

PR helps to extend the impact well beyond the boundaries of the event itself. A well-thought-out public relations strategy transforms one-off visibility into lasting brand awareness.

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Support objectives

• Make Paris Creator Week 2024 a successful event for its first nationwide edition
• Ensure extensive media coverage
• Highlight key moments
• Extend the impact beyond the event

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The 3-pillar Linker playbook

6-month support program

1. Pre-event: outreach Interviews, op-eds, press releases, journalist invitations, press kit creation, and a creator economy study in partnership with a third party
2. Event: management of on-site interviews, press area setup, and journalist outreach during the 2-day event
3. Post-event follow-ups for interview finalization, op-eds, coverage, and overall assessment

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The results

150 press credentials issued, 75 visits to the press area

Over 100 press mentions in 3 months


A successful event for a first edition with national coverage

Influential media : AFP, Le Monde, Le Figaro, Les Echos, France Inter, Radio Classique, Konbini, Maddyness

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