For a LinkedIn presence to truly generate business, it must be built on a structured, consistent, and conversion-oriented system.
This is the core challenge of the strategy implemented: a comprehensive framework combining high-value content, TLA (Thought Leadership Ads) to maximize reach, targeted prospecting and setting, and then warm calls to finalize appointments with truly engaged prospects.
Going far beyond simple personal branding, it is no longer just about being visible, but about being visible to the right people, with the right message, at the right time… and converting them.
Coaching objectives
Increase visibility and attract qualified leads
Implementation of the LinkedIn Content + TLA + Prospecting & setting + warm call system
The 3-pillar Linker playbook
- Selecting the ambassador at L-A
- Bi-monthly 1-hour co-creation calls
- Operations:
- Launch of weekly prospecting campaigns from their account
- Substack newsletter writing
- LinkedIn content writing
- Visual design and consulting
- In-house prospecting and cold calling
The results
- 30 leads per month generated by this acquisition system
- +6,000 followers on LinkedIn
- +50% conversion rate from LinkedIn leads
- Featured on BFM Business