Developing European press visibility: WeAreEurope

At a time when Europe is seeking a more audible voice in public debate, WeAreEurope was born: an initiative jointly led by Haatch, a think tank and a citizens' association.
Its ambition: putting Europe back at the heart of the conversation, by bringing together experts, citizens, and decision-makers.

But to turn this vision into real influence, we needed a media strategy that was solid. That’s where Linker agencycomes in.

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Support objectives

Position WeAreEurope as a credible and essential voice in the European public debate by ensuring the visibility of its leaders (Alexis KRYCEVE) and by generating broad, high-quality media coverage in France and across Europe.

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The 3-pillar Linker playbook

Securing media appearances

• Managing and organizing exclusive interviews with leadership.
• Publishing op-eds in strategic publications.
• Integrating spokesperson quotes into feature articles

Structuring and disseminating the narrative

• Drafting and distributing a press release for the launch.
• Creating a comprehensive, narrative-driven press kit for editorial teams.
• Aligning key messages between the firm and the association.

Generating broad, high-quality media coverage

→ Securing placements in leading French and European publications (national, economic, and political press)

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The results

With Linker’s support, WeAreEurope successfully transitioned from a nascent initiative to a media authority in the European debate.

Every article and every public statement now helps to firmly establish the vision of a project dedicated to reconciling citizens with the European ideal.

In just three months, the strategy transformed WeAreEurope into a leading media player :

• Over 50 press mentions across Europe, including 11 in France.
• Key media outlets such as Politico, La Tribune, Contexte, Les Échos, La Vanguardia, The Guardian, and many others.
• Regular presence of leadership in public debate, through op-eds, interviews, and quotes.