What is a boilerplate for?
The boilerplate gives journalists a reliable description of the company without having to look for it. It sits at the end of the press release and stays the same from one release to the next (StoriesOut, February 2026). Common practice is to keep it to three or four lines (Takaneo).
Why has the boilerplate become a strategic text?
The boilerplate is often reused word for word: in articles, in business directories, on press release platforms. These copies then become sources that AI tools read to describe the company.
An identical description everywhere is a signal of consistency. Conversely, three different versions of “who we are” produce three different descriptions in AI answers.
What should a startup put in its boilerplate?
- The name and the category, in one clear sentence: what the company does, without jargon.
- The target: who it works for.
- One or two figures: founding year, team size, number of customers, funding.
- The location and, if relevant, the markets covered.
- The website address and, where appropriate, the press contact.
A simple template: “[Name], founded in [year] in [city], helps [target] to [result] with [solution]. The company has [key figure] and has raised [amount] from [investors]. More information: [website].”
Which mistakes should you avoid in a boilerplate?
- Unverifiable superlatives (“leader”, “revolutionary”): journalists delete them, readers don't believe them.
- Outdated figures: a funding round from two years ago presented as recent.
- Several versions in circulation: website, LinkedIn, directories and press releases should all say the same thing.
To go further
The boilerplate is part of the press release and belongs in the company's newsroom. For the full structure: how to write a press release.
Last updated: October 2026
