300k impressions in 6 months: how Linker structured Mohammed El Bojaddaini's LinkedIn voice
This Turkish man of Kurdish descent arrived in the United States at age 22, not speaking a word of English and with $3,000 in his pocket. 29 years later, Hamdi Ulukaya has built a true yogurt empire, propelling him to a fortune estimated at $2.1 billion. 💸 The success story began when his father remarked that the feta cheese in the U.S. had neither smell nor flavor. At the time, the yogurts available in supermarkets left much to be desired. This moment was a real turning point for Hamdi. He decided to import Greek cheese by creating his own company, which he named Euphrates, before moving into production. To bring his project to life, he invested $800,000 to acquire a defunct factory in upstate New York. After two years of hard work, he finally succeeded in creating the recipe for a creamy Greek yogurt, inspired by the one his mother used to make for him. At 35, he achieved his breakthrough. The entrepreneur introduced Chobani to the market. This brand truly transformed American habits, winning them over with Greek yogurt, which saw its market share climb from 1% to over 50% in just ten years. The key takeaways from this success story are: 💪 Perseverance and determination always pay off: Despite humble beginnings and initial difficulties, Hamdi Ulukaya persisted with his project and continued to work hard to reach his goals. 🚀 Courage: Hamdi Ulukaya did not hesitate to compete with market giants, demonstrating that even as a small business, it is possible to challenge the biggest players by offering an innovative, high-quality product. 📸: Les Echos
The first time, they were completely stunned! An operating room is an unlikely place for such an activity. But they were all quickly won over! 9 years ago, Aïcha N'DOYE sang at a patient's bedside for the first time while still a medical student. 🎵 She realized quite quickly that her voice had a soothing power. 🎤 A bold idea that proved to be revolutionary! Imagine a concert right in the operating room—a striking concept, yet one supported by studies proving the incredible benefits of music: - Improved relaxation, - Release of dopamine in the brain, - Reduction of anxiety. Whether it's Aïcha N'DOYE singing in the operating room or shamans using their sacred chants, the voice has the ability to guide, release deep emotions, and create a connection between the body, mind, and soul. So, do you think this could provide complementary benefits to traditional approaches? 📹: Sud Ouest
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